Top 10 Ways AI Is Revolutionizing Fintech

human using AI in Finance

Artificial intelligence (AI) is revolutionizing the Fintech industry at an unprecedented pace. According to a recent report by Juniper Research, the global AI Fintech market is expected to grow from $14.9 billion in 2023 to $71.5 billion by 2028.

Some of the most promising applications of artificial intelligence in the field of finance include providing personalized financial advice, automating financial processes, enhancing customer support through automation, and many other innovative possibilities.

What does artificial Intelligence Mean?

Imagine a robot that can learn and think like a human. This robot can be programmed to perform a variety of tasks, such as driving a car, playing chess, or even writing a poem. 

This is what we call artificial intelligence (AI). 

AI, or artificial intelligence, is a technology that allows machines to learn and make decisions like humans. 

It enables computers to think and learn from data and experiences, making autonomous decisions without being explicitly programmed. 

In the realm of finance, AI is proving to be a game-changer. 

It’s already being used to automate various tasks, such as loan processing, customer onboarding, and fraud detection. 

Moreover, AI is playing a pivotal role in developing innovative financial products and services like robo-advisors and blockchain-based lending platforms.

AI has the potential to revolutionize the finance industry by making financial services more personalized, efficient, and accessible to everyone. 

As technology advances, the financial world will continue to evolve, creating opportunities for better financial management and inclusion. 

Andrew Ng, co-founder of Coursera and former chief scientist at Baidu, succinctly captures the essence of AI’s transformative power with his statement that “AI is the new electricity.” 

These words emphasize the profound impact AI is having on the finance sector, reshaping the industry’s landscape. 

Supporting this notion, a recent report by Juniper Research predicts that the global AI Fintech market is set to soar from $14.9 billion in 2023 to an astonishing $71.5 billion by 2028. This statistical insight underscores the remarkable growth and transformation AI is bringing to the financial world.

Financial institutions are increasingly allocating resources to develop scalable Fintech software solutions that harness the power of AI, positioning them to maintain a competitive edge in the industry.

Read about Generative AI vs Predictive AI

10 Ways Artificial Intelligence Is Revolutionizing Fintech 

1. Enhanced Fraud Detection

In the financial world, AI is making leaps in identifying and preventing fraudulent activities. With AI-powered systems, it’s possible to unearth intricate patterns of suspicious transactions, often too intricate for human detection. 

For example, Fintech companies like Plaid utilize AI to analyze customer data from various sources, including bank accounts and social media, to spot unusual activities and prevent fraudulent transactions. This improves security for both customers and financial institutions.

2. Precision Risk Assessment

AI is refining risk assessment models, offering more accurate insights for evaluating borrower creditworthiness and investment risk. It goes beyond traditional credit scoring, incorporating factors like education, employment history, and even social media activity. 

Upstart, a Fintech company, utilizes AI to assess borrowers’ creditworthiness based on a wide range of data, including education and employment history. This allows Upstart to approve loans for individuals who may not qualify for a loan from a traditional bank, resulting in more inclusive lending practices.

3. Personalized Wealth Management

AI is changing the game in wealth management, tailoring investment portfolios to individual goals and risk tolerance. 

AI-driven robo-advisors construct and manage investment plans that align with customers’ financial aspirations. Take Betterment, for example. 

This Fintech company uses AI to create personalized investment portfolios for customers by asking questions about their financial goals, risk tolerance, and time horizons.

4. Streamlined Regulatory Compliance

AI is aiding financial institutions in navigating complex regulatory frameworks. AI-driven compliance software helps banks identify and report suspicious transactions, a pivotal step in preventing money laundering and other financial crimes. 

AMLbot, a Fintech company, provides AI-powered regulatory compliance software to banks, enabling them to identify and report suspicious transactions efficiently to comply with anti-money laundering (AML) regulations.

5. Intelligent Customer Support

Enhanced customer support is on the horizon thanks to AI-powered chatbots and virtual assistants. These digital helpers provide round-the-clock support, swiftly addressing customer inquiries. 

For example, Cleo, a Fintech company, offers an AI-powered chatbot that helps customers manage their finances, answer questions about accounts, and provide tips on how to save money. This not only improves customer satisfaction but also cuts costs for financial institutions.

6. Smart Investment Management

AI-backed investment managers can make more informed investment decisions by analyzing large datasets and identifying hidden patterns. This results in more precise investments, which benefits those seeking to grow their wealth. 

Fintech companies like Acorns provide AI-powered investment platforms that automatically invest spare change from everyday purchases in a diversified portfolio of ETFs, making investing accessible and effortless for everyone.

7. Rapid Trading and Algorithmic Trading

High-frequency trading algorithms, powered by AI, execute trades in a fraction of a second, offering traders a substantial advantage. 

Virtu Financial, a leading Fintech company, leverages AI-driven high-frequency trading technology to execute billions of trades per day on behalf of institutional clients.

8. Advancements in Blockchain

AI plays a vital role in developing blockchain-based financial applications, increasing the efficiency and security of financial transactions. 

For instance, Ripple, a Fintech company, provides a blockchain-based platform for cross-border payments. Ripple’s platform uses AI to automate trade settlements and prevent fraud.

9. Effortless Insurance Claim Processing

AI streamlines insurance claims processing by automating the claims assessment and payout process, dramatically reducing the time required. 

Fintech companies like Lemonade provide AI-powered insurance platforms that can automate the claims process and pay claims within minutes. 

Lemonade’s platform uses AI to assess the severity of claims and determine the payouts more efficiently.

What If Financial Organizations Fail to Leverage AI and Risk Falling Behind?

  • Reduced competitiveness: Companies that fail to leverage AI will be at a competitive disadvantage to those that do. AI is already being used by companies in a variety of industries to improve efficiency, reduce costs, and develop new products and services. Companies that fail to adopt AI will be unable to keep up with their competitors and may eventually fall behind.
  • Missed opportunities: AI is creating new opportunities for businesses of all sizes. Companies that fail to leverage AI will miss out on these opportunities and may find themselves struggling to survive in the future.
  • Increased costs: Companies that fail to leverage AI will likely have to spend more money on labor and other resources to perform tasks that could be automated by AI. This will increase their costs and make it more difficult for them to compete.
  • Increased risk: Companies that fail to leverage AI will be more exposed to risk. For example, they may be more likely to experience fraud or cyberattacks. They may also be more likely to make bad business decisions.
  • Reduced customer satisfaction: Customers are increasingly expecting businesses to use AI to improve their experience. Companies that fail to leverage AI may find that their customers are less satisfied with their products and services.

Overall, companies that fail to leverage AI risk falling behind their competitors, missing out on new opportunities, increasing their costs, and reducing customer satisfaction.

Here are some specific examples of how companies that fail to leverage AI could be left behind

  • A bank that fails to develop AI-powered fraud detection systems could be more likely to experience fraud losses.
  • An insurance company that fails to develop AI-powered claims processing systems could take longer to process and pay claims, which could lead to customer dissatisfaction.
  • A retail company that fails to develop AI-powered product recommendation systems could generate less revenue from sales.
  • A manufacturing company that fails to develop AI-powered quality control systems could produce more defective products.

“Companies that want to stay ahead of the curve need to start investing in AI today.”

By integrating AI into financial services, we are ushering in an era of smarter, safer, and more efficient finance. These AI applications, from improved fraud detection to automated insurance claim processing, are transforming the way we manage money and investments. With technology constantly evolving, the future of finance is promising and accessible to all.

Picture of Jisha Panicker

Jisha Panicker

Jisha Panicker, the Head of HR at ellow, a platform specialising in tech recruitment, brings with her over 10 years of experience in diverse aspects of HR. Learning agility, resilience, and grounded optimism are the three distinct qualities that have proven instrumental in her success. She is a fitness freak, an occasional reader, and loves dancing and driving.
Picture of Jisha Panicker

Jisha Panicker

Jisha Panicker, the Head of HR at ellow, a platform specialising in tech recruitment, brings with her over 10 years of experience in diverse aspects of HR. Learning agility, resilience, and grounded optimism are the three distinct qualities that have proven instrumental in her success. She is a fitness freak, an occasional reader, and loves dancing and driving.